Did you ever want to know what goes on behind the scenes that results, positively, in the innovative and new products we all get to enjoy? I certainly did and thanks to the connection between food and wine, I now have that opportunity to learn. It’s time to share a little bit of it.
The Specialty Food Association (SFA) is based in NYC. A trade association dedicated to its members and the world of specialty foods (think olive oils, chocolates, crackers, cheese, charcuterie, and many new innovative versions in these and other categories). Every year the SFA produces two Fancy Food Shows (trade shows, not for consumers) with one in January in San Francisco and the other in the June in NYC.
Here the world of food all comes together. Exhibitors, some large and some small, along with buyers from retail and food service operations across the country meet along with distributors, brokers, industry suppliers and the media. Add to that education sessions, event activities and networking and you have a full 3 days of the business of specialty food being conducted.
I Chair the Food Service Council, a group of dedicated industry leaders, and as a group the Council successfully pulled off its first FrontBurner Pitch Competition (think Shark Tank for new foodservice products). Think you have what it takes? Love to hear from you!